Evaluation Question 5
1. How did you attract/address your
audience?
The primary research carried out was essential to my production as it allowed my group to find out more information and therefore plan what we were going to include in the thriller from the data we had carried out. It allowed my group to find out important useful information that would help make my thriller a success and make it most enjoyable for my audience as they informed us what they wanted to see. We carried out a numerous amount of primary research that helped us create my thriller. We both conducted a number of researches which included the research into age certificates where we found that the BBFC (Board of film classification) are responsible for the classification and censorship of films in the United Kingdom. They censor DVD's, videos and video games.
They rate films from U, PG, 12A, 12, 15, 18, they rate the films as they seem appropriate based on whether the film is adequate for children to watch. These things include: drug references, sex, violence, aggressive language, discrimination, nudity, mature themes, and gory violence. These help to make sure that young children or people under the age of the certificate aren't exposed to something they shouldn't be watching or viewing, also if the film is too scary that they don't get nightmares or feel shocked from what they are seeing. The BBFC on average views and classifies 600 films, 12,000 DVDs 200 trailers and 800 adverts, and from all of these only 29 have been rejected in the last 10 years. This helped with creating my thriller as it was vital that my group and I rated my thriller sequence the most appropriate for my audiences as I don’t want them watching something that isn’t appropriate to my age group.
I decided to rate my thriller a 15 as it doesn't limit my audience age too much, and I can still use different cinematography and mise en scene to create a good suspense filled thriller. I wouldn't be able to include any gore or strong language which would help cut costs whilst filming as well and may put some viewers off. I also conducted research into the history of thriller films Thriller films have evolved greatly over the past few decades as present audiences expect to see much more frightening and suspense filled films compared to audiences in the 30s and 40s who were naive to thriller films and were much more greatly disturbed and offended by psychological films. Modern day thriller films are much more gruesome, psychological and disturbing such as 'The human centipede' and 'The woman in black' compared to much less full on films such as ones in the 20s and 30s. Researching the history of thriller films will help in my research and thriller clip as I know what to include in my clip and know the standards I have to live up to.
Some secondary research i used would be researching the history of thriller films. This has taught me how the thriller genre has evolved from the early 20's to the present day and therefore when I created my thriller film, I knew what aspects my audience would expect to see as i have identified what aspects are included in the successful thriller films over the years. I then included some of these conventional aspects in my thriller film such as the fact of having a blonde female victim and having a masked killer as these would be the things that would appeal to my audience.
I also carried out questionnaires as part of my primary research, I gave it out to the public aged 16-18. I specifically asked people this age as it would be a good representation of my target audience's views and opinions. The questions asked them about their views and opinions on thriller films, some questions that were included were: ‘Do you like sequels?’ ‘What type of narrative would you like to be used?’ and ‘What types of sound do you like to hear in a thriller?’. The pie charts show all of the closed questions I asked in my questionnaire, this means that the questions required a one word answer or pick an option this means that no personal comments or elaboration are included. I also included open questions also where people could express more on their opinion. This would give a mixture of different answers and allow me to interpret them in different ways either being qualitative or quantitative. Conducting this research, I am now aware of what my audience would most likely to see in my thriller and therefore make it as successful as possible.
More primary research that i carried out, would be the research into modern day thriller films. I looked at their cinematography, editing, sound and mise en scene, where i put my research and thoughts into blogs. The research i carried out gave me ideas and inspiration to what i could include in my thriller film. It also gave me a clearer understanding of the thriller genre which is vital as i need a good understanding of the genre of film i am making. This would help me to create my thriller as i would understand the effects i would be making towards my audience and the feelings i want to be portrayed to them.
Your analysis of question 5, demonstrates a basic understanding of how you addressed your target audience. You have made a start in describing what primary research you carried out, but you did not included the results that you received and how this helped you, along with your secondary research in planning your narrative for your thriller.
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