Target Audience Results - Miss Miller

Target Audience Results

For our research we created a questionnaire and gave it out to the public aged 16-18. We specifically asked people this age as it would be a good representation of our target audience's views and opinions. The questions asked them about their views and opinions on thriller films.  The pie charts show all of the closed questions we asked in our questionnaire, this means that the questions required a one word answer or pick an option this means that no personal comments or elaboration are included. We also included open questions also where people could express more on their opinion. This would give us a mixture of different answers and allow us to interpret them in different ways either being qualitative or quantitative.



This shows that the majority of the people we asked questions to were 16, the lowest frequency age group was 18 followed by 15 then 17. This shows that possibly more 16 year colds are more likely to enjoy thriller films than people aged 18 and 15 as they are the lowest frequency to answer the questions. This may be because people who are aged 15 may not enjoy thriller films as much as they are legally unable to watch 18 certificate films this would put them at a disadvantage as people aged 18 can watch films of all certificates. People aged 15 may not also be as interested in thriller films as they have only been introduced to thriller films recently because of their age, not allowing them to become very familiar with the thriller genre. Although 16 year olds are legally only able to watch 12's and 15's, they may have developed a better understanding of the thriller genre and be more interested. Only 8% of people we asked were 18, this may be because the older the age group the less interested they are in thriller films and more grown up things meaning they aren't waiting for the next age certificate film they're allowed to see. 25% of people we asked were 17, this may show that 17 year olds aren't interested in watching thriller films as 16 year olds.

The pie charts show that the majority (67%) of the people we interviewed are female and 33% are male. Males 16-18 are more likely to enjoy thriller films than females as thriller films are conventionally meant to be tension packed and frightening to the audience, and males may enjoy this type of film more than females as aren't suspected to enjoy this type of genre of film, so our results may not be accurate as we might have just asked more females than males.

These pie charts show that 60% of people like film sequels and 40% of people dislike them. We can learn that people may dislike sequels as they may not enjoy the follow up films from the original but on the other hand they may enjoy sequels as they really enjoyed the first film and want the story to carry on meaning that they enjoy when the storyline is spread across a few films over a period of time.

 

This pie chart shows that 18% of people said they would like to hear 'expected' sounds in thrillers, 25% said 'soundtrack' and 57% said 'unexpected'. It is not surprising that a low percentage said they would want to hear expected sounds because it wouldn't go well with the thriller genre as it wouldn't keep the audience in suspense nor shock them either when something happened, and would make the film quite boring as the audience would know what was going to happen. A quarter of the people said they would like to hear a soundtrack in a thriller, this may be because it would help the audience know how to feel at a specific time in the film. Its not surprising that 57% of people said they want to hear unexpected sounds in a thriller film, this would be because it would shock the audience as they wouldn't have expected to hear that specific sound.

 

    80% of people said that they wanted to experience the killers perspective rather than 20% of people who want to experience the victims perspective. People may prefer the victims perspective as it puts the audience in the victims shoes which makes the audience relate more to what is happening in the scene. But on the other hand the vast majority said they prefer the killers perspective, this may be because it will help the audience to understand why the killer is behaving in the way that they are. This will also make the audience feel more involved in whats happening and give the audience an unusual perspective of the film which will be attention grabbing for the audience. 

This pie chart shows that 7% of people prefer watching gore thrillers, 43% enjoy watching violent thriller and 50% enjoy watching psychological thrillers. This helped us deciding what type of plot we were going to create for our own thriller as half of the people we interviewed prefer psychological thrillers which may be because they enjoy the effect that they have on the audience by keeping them in suspense of what is happening to the characters making the film more shocking to watch.

Overall the results we have gathered have helped me in planning what I'm going to include in my group thriller clip, the results will help me include elements that my target audience will want to see most in a thriller film, which will help them to enjoy it as much as possible by keeping them in suspense by shocking and surprising them. Their results helped us to have a more clear of what my group and i are going to include in our thriller as their opinions represent our target audience and what they think. Therefore it is essential that we try our best to include as many aspects in our thriller that our audience will want to see and keep them interested.